We don't just follow trends, we CREATE them to drive RESULTS for our Clients in 20 Countries.
Your digital footprint is the number one validation of credibility to your Target A Consumer. We partner with you to to build your digital endorsement which will build your revenue.
These are not just cities, these are our homes.
Case Study: Maximizing Facebook Through Multiple Ad Sets.
During the past few months, New York City Real Estate has experienced a turn, with residents fleeing the city to move to suburban areas in outlying areas. The recent span of events have unfortunately made it difficult to market New York as a place of interest for those looking to move to a new city.
The Stacey Froelich Team’s challenge was being able to sell both life in NYC and their listings without having to substantially decrease the price.
A Lead Generation Campaign was chosen as the objective for this endeavor on Facebook. By choosing this objective, we are able to compile and organize incoming leads in the Lead Center attached to The Stacey Froelich Team page. Additionally, the potential lead would not need to leave Facebook in order to express their interest in the listing, maximizing the possibility of a form submission due to convenience.
6 Ad Sets were created specific to the listings marketed through the Lead Generation Campaign. Within the ad sets, retargeting audiences were also created to maximize conversions.
In 15 days, we have been able to acquire 464 qualified leads at a cost of $0.52 per lead interested in the listings our client was selling.
COST PER LEAD
CURRENT CAMPAIGN STATS
Out of the 464 Leads, 402 submitted a form and then left Facebook to view the landing page for that specific listing generating site traffic.
WHY IS THIS RELEVANT?
A Lead Generation Campaign was chosen specifically for the convenience of keeping our audience on Facebook. It is an added plus to be able to go a step further, capture their information and keep them intrigued to check out the landing page associated with that listing. Since launching the campaign, the time spent on the page increased 10% and the number of pageviews increased 432%.
Since launching the campaign, the time spent on the page increased 10% and the number of pageviews increased 432%.
Micro Content, Promotional Videos and Photography
In today’s digital world, it is essential to have creative photo and video content as part of your marketing strategy. From concept to production Adapting Social will take your video content to the next level.