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Case Study: Maximizing Facebook Through Multiple Ad Sets
LEAD GENERATION
THE CHALLENGE
During the past few months, New York City Real Estate has experienced a turn, with residents fleeing the city to move to suburban areas in outlying areas. The recent span of events have unfortunately made it difficult to market New York as a place of interest for those looking to move to a new city.
The Stacey Froelich Team’s challenge was being able to sell both life in NYC and their listings without having to substantially decrease the price.
THE JOURNEY
A Lead Generation Campaign was chosen as the objective for this endeavor on Facebook. By choosing this objective, we are able to compile and organize incoming leads in the Lead Center attached to The Stacey Froelich Team page. Additionally, the potential lead would not need to leave Facebook in order to express their interest in the listing, maximizing the possibility of a form submission due to convenience.
6 Ad Sets were created specific to the listings marketed through the Lead Generation Campaign. Within the ad sets, retargeting audiences were also created to maximize conversions.
THE OUTCOME
In 15 days, we have been able to acquire 464 qualified leads at a cost of $0.52 per lead interested in the listings our client was selling.
BUDGET
$239.14
DURATION
2 Weeks
COST PER LEAD
$0.52
WEBSITE STATS
CURRENT CAMPAIGN STATS
Out of the 464 Leads, 402 submitted a form and then left Facebook to view the landing page for that specific listing generating site traffic.
WHY IS THIS RELEVANT?
A Lead Generation Campaign was chosen specifically for the convenience of keeping our audience on Facebook. It is an added plus to be able to go a step further, capture their information and keep them intrigued to check out the landing page associated with that listing. Since launching the campaign, the time spent on the page increased 10% and the number of pageviews increased 432%.
Since launching the campaign, the time spent on the page increased 10% and the number of pageviews increased 432%.
Micro Content, Promotional Videos and Photography
MEDIA
In today’s digital world, it is essential to have creative photo and video content as part of your marketing strategy. From concept to production Adapting Social will take your video content to the next level.
WEB DEVELOPMENT
If you’re looking for an audience, more customers, or people to influence, the web is where your business needs to be. With over 78% of American adults using the Internet and an astounding 2.2 billion people online worldwide, it’s no surprise that small businesses with websites experience an average of 39% greater revenue per year than those without websites, according to the Small Business Administration.
