Influencers have the power to make or break a product in minutes. Here’s what you need to know about the impact they present in the marketplace.
How often have you seen Kim Kardashian talking about a great new product or service are on her Instagram? She isn’t just doing this for the views, she’s making capital as an influencer. Influencers are nothing new to the marketing world, they’re a business strategy that has been around for ages. When combined with social media, influencers can make a product an overnight success. In 2017, the queen of Instagram, Selena Gomez, made $550,000 per promotional post of products on her profile. Selena had 137 million followers that year, meaning an insane amount of people saw what she was promoting. Even if just 10% went out and purchased the product she was promoting, that’s a raging success. There is no doubting the power influencers can have a massive impact on the market, which is why our team at Adapting Social wants you to know about the opportunity that influencers bring to the table. From promoting makeup to apps such as Airbnb, influencers can take your small business to the next level.
Influencers do more for your business than just endorse a product; they elevate it to a phenomenal level. Food, clothes, shoes, cars, whatever your business specializes in, influencers can improve your sales in seconds. The most important goal of the AS fam is to save small businesses. Since influencers can make a product a hit in as little as 3 minutes, they are the perfect way to generate success for your business in a fast manner. People don’t just take anyone’s word on how great a product is, they want to hear it from someone they trust. If you want to reach the success you crave, you need an influencer’s touch.
Influencer marketing is the strategy of having a respected figure in a certain field promote a product or service on social media. The platform can be Facebook, Youtube, Instagram; the goals remain the same wherever the post will be made. Influencers aren’t just celebrity endorsements though, they need to be trusted figures. Social media has become more important than ever to small businesses, making influencers the perfect way to utilize its potential. An example of a perfect influencer for a product would be soccer superstar Cristiano Ronaldo. Not only is he one of the best players in the world, but he also has his own line of sports gear. His voice is one people can trust when it comes to all things soccer. He is the ideal influencer for your sports equipment. Despite his celebrity status, customers can have confidence in his professional opinion.
Influencers aren’t using their image alone to promote an item, but the trust customers have in them as well. Studies have shown that 92% of customers trust an influencer endorsement more than a celebrity advertiser. This isn’t just investing money in an ad that will boost your business and help develop your customers’ trust. Nothing is more important than faith, especially since customers who trust a business are more likely to return. What could be better than that? Don’t just choose the most popular influencer you can afford, take time to choose one that will help build a relationship between you and your customers.
Brand Recognition through the roof
An online promotion from an influencer will do more than boost sales, it will take your brand recognition to the highest level. Getting your name out there is the first step to having a successful brand and business. You could have the greatest product on the planet but if no one knows about it, it might as well not exist. Influencers reach a pool of potential customers that you wouldn’t, on marketing alone. How quickly do you think interest in a shoe brand would grow if Kim Kardashian endorsed them? Taking advantage of someone else's follower count is the perfect way to expand brand awareness leading to more sales. A perfect cycle for success!
HUGE sales boost
Studies have shown that after seeing a product promoted by an influencer, consumers were 31% more likely to make a purchase. The categories that benefit most from influencer promotion include clothing, makeup, and food. Additionally, more millennials read reviews of a product online before purchasing. The right influencer can literally boost sales overnight. What can you do with a sudden surge in purchases? Use that capital to invest in your business. Sometimes the sales surge is so huge that customers are put on waiting lists. Sales are the lifeblood of your business and receiving an explosion of them due to an influencer will be an adrenaline boost.
Influencers are here to stay, which is why you need to understand just how powerful their voices are in the marketplace. The AS family wants you to know just how much an impact the right influencer can have on your business. They can turn your latest product into the hottest item on the market in seconds. Our passion driven staff are standing by, ready to help you take your business’s digital presence to its maximum potential. Let’s help make your digital footprint as big as possible today. Our staff is standing by so call us!