High-quality social media posts are crucial to growing your business’ digital presence. Posting at the right time can give your content the boost it needs to get in front of the largest audience.
So you just finished making a KILLER post for your small business’ social media profiles. You hit post, excited to see how it makes waves in the digital scene. Fast forward a few hours and the post has underperformed. What could’ve gone wrong? The most common mistake made when posting on social media is not posting at the right time. A post can succeed or fail based solely on what time it is. The right social media post can bring in big business and unprecedented growth. You NEED to make sure you are getting those posts out at the optimal time. The Adapting Social family is passionate about saving small business, which is why we want you to learn this crucial component of your digital presence. Having creative social media content is a must for every business, and having a strategy that works for posting is essential. Don’t rush out a post just to get something out; make sure it comes out when you will be able to get maximum results. For those business owners who don’t have time to worry about social media, our highly-knowledgeable team is here to take over your profiles, grow your digital presence, and give you the boost you need to thrive on social media. In 2019, so much communication is done online, which is why you need to gain a jump on the competition.
Know When Potential Clients Are Online
Before you make a post on your company’s Instagram page, you need to know when potential clients will be looking for your content. Customers aren’t going to be looking for restaurant-related posts at the same time they would be looking for those of a dentist. Narrow down when customers would be searching for your services and products. For example, most colleges launch their important posts around 5 pm since that is when their target demographic is most active on Instagram. Knowing exactly when your customer base is online will ensure the best results. A few minutes of research can lead to a massive spike in business, something we both definitely want.
Who is Your Target Audience?
Everyone has an audience they are targeting. Converse isn’t going to advertise to the same customer base as McDonald's. Different demographics have been shown to use social media at different times during the day. 78% of 18-24 year-olds use Snapchat in the evening, while boomers are more likely to be on Facebook in the morning. You wouldn’t open your store during hours when no one shops, so why would you post content when your target market is not active? Knowing when the audience you want to reach is scrolling through their social media will secure a successful post.
Unfortunately, we don’t live in a world where everyone is on the same clock. This leads to the problem of social media reaching everyone at different times. A post that is killing it at the right time in New Jersey won’t have the same success in Hawaii. Luckily for you, 80% of the US population is in the Eastern and Central time zones. Research how each timezone will impact your posting. Ask yourself, “where is my business?” Will the customers in one time zone matter more than others? How can I get the best results in multiple zones? These key questions can make or break a post.
Which Platform Are You Using?
What platform are you posting on? This is the question you need to ask yourself before you launch a post. After you choose where your post will be made, you need to make the right choice in selecting when it will go up. The best time to post on Facebook isn’t going to be the optimal time to post on Twitter. Most experts agree the ideal time to post on Facebook is between 12 and 4 pm, while Twitter would be 12-1 pm. You need to make sure you are launching your posts when most clients are active. This gives you the best shot at reaching the largest audience and increasing interest in your business. Take into account what platform you are using so you can know the exact time to launch a post. The more eyes you can get on your content, the better. There is nothing our social media team at AS likes more than witnessing one of our amazing client’s posts exploding on social media!
Don’t post on your social media accounts carelessly. One post can mean the difference between bringing in new customers and missing out on some. To make sure you aren’t just another voice shouting in the void, you need to launch your posts at the best time and have an expert team like ours on your side. This will ensure that you have the greatest chance of reaching the most potential customers and are posting the best content possible. The Adapting Social family lives to help small business. It’s our greatest passion! Our social media professionals are standing by to take your digital presence to the next level. We want to give you authentic content in your voice that will make you a step above everyone else. Let’s take your small business into the digital age together. To learn more about our services and how to crush your social media, read our blog!