Updated: May 7, 2019
77% of people in America use smartphones on a daily basis, here’s what you need to know.
Every day, 3.5 billion searches are done through Google. What’s the most common device this is done on? Mobile devices. 64% of all online searches are done through a mobile device. Is it any surprise why? If you find yourself looking for anything, the first thing you do is grab your phone and Google it. This trend isn’t slowing down anytime soon. What does this mean for you and your business?
Don’t worry, we are here to tell you exactly what you need to know. We are committed to #SavingSmallBusiness, which is why we want your business to have a killer digital presence. You need to be aware of how potential clients are using mobile searches in their everyday lives and how it will impact you. A gorgeous website is step one, having a better ranking on Google by understanding the importance of mobile searches is step two!
Here are the facts you NEED to know about mobile searches from our passionate team at Adapting Social.
Mobile Devices are the Most Commonly Used
As stated above, 64% of all online searches are done through a mobile device. When was the last time you sat down at the computer to look something up? If you ever need anything, you whip out the phone and do a quick Google search. If you are doing it, you can bet nearly every other customer is doing the same thing. No one has the time to go through the hassle of getting on a computer for a search when they have an alternative in their pocket. In fact, it’s estimated that by 2020 ⅔ of all searches will be done via mobile device. This isn’t a trend that is going anywhere anytime soon, it’s becoming the new norm.
Mobile searches have a MASSIVE impact on offline spending. It’s estimated that $1 trillion dollars a year are spent as a direct result of mobile searches. When a customer finds something they’d like to purchase, they are quick to Google it for reviews and information. No one wants to buy something they aren’t sure about when they can find out everything they need to know in one click. Mobile searches lead to action, so make sure that your business is prepared.
What Customers Are Searching For
What do you think most customers are googling on their phones? Take a second, we’ll wait. If you guessed food, you’re right! 72% of all mobile searches are related to food and beverage. Behind this category, sports, health, and lifestyle make up of just under 70% of total mobile searches. What does this mean for you? It gives you an insight into exactly what potential clients your business can reach. If your business specializes in any of these categories, you need to be aware of how often customers are looking for you. That’s why it is so important you get online and have the best digital presence possible.
With so many searches being done online, you need to make your site as mobile-friendly as possible. Most customers won’t stay on a website for more than 30 seconds if they can’t find what they are looking for. They will also only wait 3 seconds for a page to load before leaving. After visiting a site on mobile, 88% of customers are going to call or visit the store in person. What does this mean for you? It’s more important now than ever to ensure that your business’ site is mobile friendly. 57% of customers won’t recommend or even consider visiting a business with a poorly designed website. The last thing you want is to lose customers due to your site being awkward on a phone.
Mobile searches are only going to become more and more popular in the future, which is why you need to be educated about this trend. Being on top of this isn’t just about being “hip,” it’s about investing in your long-term success. The last thing you want is to lose business because you aren’t keeping up with the latest digital trends. Adapting Social is standing by with our passionate team ready to help you. We are committed to taking your digital presence to the next level and won’t rest until your small business is the trendsetter. To learn more about digital marketing and ourselves, check out our blog!