Running a successful online business is based entirely around appealing to your audience. If you aren’t sure how you can target them, KEEP READING!
$517 billion dollars was spent online in the US in 2018. Sites such as Amazon and eBay make millions of dollars every day from customers buying their products. In the modern age, customers don’t just go to the store to search aimlessly, they Google exactly what they want. Before a sale is even made, consumers know everything about the product they are going to purchase. If you're a small business, you NEED to be online and connecting with your consumers. You need to be exactly where they are and on the platforms they are using. How can you do this? By targeting your audience’s online habits.
We are all about helping small business and the best way to help is by getting you onboard with the latest trends. The online marketplace isn’t going away anytime soon, in fact, it’s only going to play a bigger part in how people do business. Targeting your audience’s online habits isn’t just about making sales, it’s about investing in your business's success.
Identify Your Audience
Before you can target your audience, you need to know who they are. What’s their age? What types of products are they looking for? What is their average income? Defining your target audience allows you to zero in on exactly who they are. Understanding your consumer is ESSENTIAL if you want to have a successful business. Studying their habits gives you the knowledge you need to get into their heads and know their journey as a customer.
Create The Content They Crave
Due to how many posts consumers are bombarded with every day, they’ll know what’s authentic content and what’s generic stock without effort. You need to make sure you’re using original content that speaks to your audience. Consumers want to see fresh content that’s informative and interesting. This goes double when you are trying to sell them a product. This doesn’t mean you’re appealing to potential customers, it allows them to learn about your business. Let them hear your voice and see your story. Target your audience with authentic original content in your voice and the results will be better than you could ever hope for.
When Are They Online?
You can launch a fantastic post online targeted specifically at your target demographic but it won’t matter if they don’t see it. Different audiences are online at different times, this is a FACT. Timing is as important to reaching your audience as the quality of a post's content. The ideal time to post on Facebook is between 12 and 4 pm during the day. Twitter is most active during the lunch hour of 12-1. Different demographics use social media at different times. A page appealing to Millenials won’t be posting at the same time it does for baby boomers. You need consumers to see your content so know exactly when their eyes will be on their screens.
Know Your Social Media Platforms
What social media platform does your audience use the most? Facebook? Instagram? When are they on these platforms? Knowing which they are using is as crucial as knowing when they are online. Social media has become the backbone of reaching potential customers online. Knowing what time they are on is only half the answer, you need to know WHERE consumers are. For example, baby boomers favor Facebook while Millennials tend to use Instagram much more often. Make sure you are posting in the right place at the right time. This gives your content a one-two punch once you zero in on your targets audiences online habits.
If you want to be successful online, you need to target your audiences online habits. Knowing their online habits is knowing how to reach them. Investing in your online presence is ensuring you are set up for future success. If you have any questions about generating high-quality online content, our experts are standing by.
The Adapting Social family has a goal, to #SaveSmallBusiness. We are dedicated to taking your business into the digital age with cutting-edge marketing. A stunning website, fresh creative content, and cutting edge graphics, the AS family will not rest until your digital presence is on the next level. Don’t wait, contact us today to get started. To learn more about Adapting Social and the state of the industry, check out our blog.