The insights you need to formulate an instantly recognizable logo that flawlessly represents you.
McDonald's, Disney, Apple, Starbucks, what do they all have in common? An instantly recognizable logo. Logos are one of the most important aspects of a company. They are the face of your company and allow consumers to identify your business instantly. When was the last time you saw a major multi-billion dollar company without a familiar logo? The answer is never. Think of a logo as a sign welcoming customers. They see it and instantly know your business and its services. Additionally, an amazingly designed logo can even attract new clients on its own. Chances are, you’ve seen an intriguing design on a friend’s shirt or a phone case. You searched it out and before you knew it, you were buying products from that company. Logos are a client's first introduction to your business, so you want it to make a lasting one.
At Adapting Social, we don’t just want you to have the best business and digital presence in the market, we want you to have the best logo as well. This simple aspect is as important to your business as developing a great service and stunning social media posts. We want you to have something distinct, something that stands out. Our highly-skilled graphic designers will sit down with you and will work with you to perfect your dream logo. Customers need to recognize and know exactly what your logo stands for. To take your small business to the next level, you need to take your logo there as well. A logo is like art, so you should treat its creation like you are generating a great piece of art.
Define Your Brand’s Personality
Your brand needs to have an authentic and organic voice. Modern customers are bombarded with thousands of ads every single day. They can easily determine what is fabricated and what is real. You need to decide exactly what your brand's voice is and what personality it has. If you run a coffee shop, you are going to need a logo to put on all your cups. What is that going to be? Find the answer by examining your brand's personality. Understanding the voice of your company will give you an incredible starting point to find the perfect logo. Since your logo is the face of your business, make sure it symbolizes what your company stands for.
Choose your style
Once you have pinned down your brand's personality, you are going to need to come up with the style of your brand. Do you want something retro or modern? Sleek and classy or wild and exotic? These are the decisions you have to make when designing the right logo. While you shouldn’t limit yourself to one specific style, keep in mind your business. Would a classy lounge have a cartoony lion as their logo? We are going to go with a strong NO. Finding the right art style that reflects your business is setting the blueprint for your success!
How many logos a day do you think a customer sees? Shirts, signs, social media, commercials, it adds up pretty quick. How many of those do you think they remember? Unless they already knew what the brand was, the answer is probably zero. However, if you have a truly interesting, captivating logo, you will be memorable. Don’t just look at what the competition is doing or what is popular at the moment, really find your inspiration. Once you find that drive, you will be able to put your heart and soul into your company’s face. Look for inspiration but don’t just copy the flavor of the month. Finding exactly what sparks your imagination and drive to create will be the birth of your logo.
No art masterpieces were made overnight. The Mona Lisa wasn’t doodled in 15 minutes, so why should your logo? Take some time to play around and experiment with your logo. Sure, you wanted that Celtic hound logo, but why not try out something with a bit more comic inspiration? See where the art takes you on your journey to the perfect logo. Don’t feel boxed in by one style or type. If you have something you love, run with it but don’t let it define your limits. One of the worst things you can do when creating a logo is putting yourself in a box of your own creation.
A logo is the instantly recognizable face of your company, so you need it to be perfect. You aren’t just creating some little doodle in a notebook, this is something important. Taking the time to know your company’s voice, finding the right style, experimenting, and finding inspiration will help crush your logo. This is a project that takes time, but the results are more than worth it. If you are looking for a way to take all aspects of your company to the next level call us right away. The Adapting Social experts are standing by to take your digital presence to the next level. Don’t just be like everyone else, allow us to help you elevate your small business. To learn more about Adapting Social and how we help small business, check out our blog.